Outsourced B2B sales prospectingLeads that close deals.
Install THE most effective lead machine on the market: native SDRs who prospect for you and fill your calendar with qualified meetings.
045°Step 1 · the target
We set the heading: your ideal customer.
Brief, decision-maker profile, sectors, regions: we build the call list with you, and you approve a sample before the first number is dialled.
135°Step 2 · the SDRs
Native SDRs, in your prospects' language.
Trained on your offer, with a pitch you approve. Up and running 48 hours after the brief.
225°Step 3 · the phonePowered by AI
While others send emails, we call.
Intensive phone prospecting, every day. Every connected call is listened to, transcribed and scored on 5 criteria.
315°Step 4 · the refusalsPowered by AI
Every no becomes data.
Objections, competitors mentioned, the right time to call back: you know why your market says no, and you adjust.
360°Arrival
A meeting in your calendar.
Qualified, with the call notes. Your sales team just has to sell.
They trust us with their prospecting
They gave it a try
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A route, not a bundle of calls.
What you see in your client space, campaign after campaign.
AI Campaign Synthesis
Our AI summarizes your whole campaign: value generated per task (meetings, emails, rejections), progress, and concrete recommendations for what comes next.
- Value delivered per task and per campaign
- Live in-progress / completed status
- Actionable recommendations for what comes next
Recommendation: open with the cost of the current solution rather than with novelty.
AI Rejection Analysis
Every unconverted call is transcribed and analyzed. You learn why the market says no — and adjust your offer with field insights, not guesswork.
- Recurring objections surfaced
- Competitors mentioned and timing signals
- Automatic market synthesis per campaign
- Solution already in place38 %
- Not the right time24 %
- Budget17 %
- Not the decision-maker12 %
- Other9 %
Continuous AI Coaching
Every call is scored by AI across 5 key criteria. Areas for improvement surface in real time, our coaches refine, the AI learns: quality is no longer a black box.
- Scoring across 5 axes: opener, pitch, qualification, objections, closing
- Actionable feedback for every agent
- Measurable improvement, week after week
Area to improve: restate the need before proposing the meeting.
Why outsource
Why outsource your B2B prospecting to Strales?
- Qualified B2B leads, more sales
- Our prospecting agency generates qualified sales meetings with your ideal prospects: B2B appointment setting is our core business.
- Give your team their time back
- No more hours spent cold calling. Our outsourced SDRs prospect, you sell.
- Up and running in 48 hours
- No endless onboarding: your outsourced SDR is up and running within 48 hours.
- A human approach, multi-channel ready
- No spam, no fluff. Just genuine, high-quality conversations and a response rate 2 to 6x above the market average.
- Flexible and simple
- No heavy contracts, no long-term lock-in. Pick a flexible monthly pack and prove the value with a one-month pilot before you commit.
- Volume and quality
- Drastically reduce your acquisition cost while keeping prospect quality high: B2B lead generation, in quantity AND quality.
Comparison
Why Strales?
| Criteria | Strales | In-house SDR | Automated Tool |
|---|---|---|---|
| Cost per Lead | Optimized | High | Variable |
| Time to Launch | 48h | 2-3 months | Fast |
| Approach (Human vs Automated) | Human + Tech | Human | Automated |
| Conversion Rate | Very high | High | Low |
| Prospects Reached | Very high | Moderate | Very high |
| Flexibility | Total | Limited | Moderate |
| AI Campaign Synthesis & Analysis | Built-in | Rare | None |
| Coaching & measured quality | Continuous | Variable | None |
Our other services
Beyond lead generation, Strales supports you across your entire business development.
- Sales training and coaching100% hands-on workshops for your team: supervised calling, email and LinkedIn sequences, qualified databases, account mapping, role plays — on your real accounts.See training and coaching
- Setting up your sales machineAudit, setup and integration of your CRM and telephony (VoIP), tooling automation, and coaching for your sales team.Learn more
- Customer service outsourcingDedicated agents handle your customer calls and emails, with the same quality follow-up as our campaigns.Learn more
- Phone surveysSatisfaction studies, file qualification, polls: we survey your market by phone and deliver structured answers.Learn more
- Collections and payment method updatesFriendly reminders on unpaid invoices and updates of bank details or expired cards, in a tone that preserves the customer relationship.Learn more
Our partners
FAQ
Frequently asked questions about outsourced prospecting
How much does outsourced sales prospecting cost?
Three pricing models on the market: a monthly retainer of €1,500-10,000, €200-350 per qualified meeting, or day-rate staffing at €300-500/day. The low end of these ranges is usually an offshore call centre, whereas an in-house SDR works out at €800-1,200 per meeting. At Strales, a one-month pilot on 500 contacts books 8 to 20 qualified meetings: native-SDR quality at offshore prices, far ahead of in-house or freelance SDRs. See the full 2026 pricing →
How soon will I get my first qualified meetings?
Your SDR is operational within 48 hours. The first qualified B2B meetings typically land within the first weeks of the campaign, once targeting and pitch are validated together.
What is the difference between an outsourced SDR and an in-house SDR?
An in-house SDR is expensive (recruiting, training, management, tools) and takes 2–3 months to ramp up. A Strales outsourced SDR is operational immediately, continuously coached by our AI and our coaches, and you keep full flexibility on volume.
How do you monitor call quality?
Every campaign is monitored in real time on our platform: AI campaign synthesis, rejection analysis to understand your market, and every call scored on 5 criteria with continuous agent coaching. Quality is not a promise — it is measured.
Is your prospecting GDPR-compliant?
Yes. B2B prospecting databases are built and processed in compliance with GDPR, and our compliance framework covers the entire data lifecycle, from collection to anonymization.
What's your heading?
20 minutes to look at your target, your offer and what a pilot month would produce for you. We talk about your numbers, not about us.
Pick a time slotWould you rather we called you?